Taking queues from its namesake — the George Doro Fixture Co., a fabricator of architectural millwork that stood on the site for nearly a century — The Doro brand opts for a design sense that feels refined, sturdy and structured. Through color, the brand looks to pay homage to the George Doro era while also reflecting the buzz of the Sports & Entertainment district, which can be defined by breweries, night-life, eateries and the soon-to-be renovated Jacksonville Jaguars stadium.

Project Team:

Designer | Sheba Lee

Marketing Manager | Fania Braaf

Project Architects | Niles Bolton Associates