Brand identity for student housing development

Inspired by Architecture
The logo iconography is a reduction of one of the most notable architectural features on the University of Florida’s campus.

Much of the Gainesville housing market is geared towards the University of Florida student body. Anthem House’s emphasis on Graduate-level and the recently graduated called for a brand that felt boutique and mature in its tone, while also feeling school spirited without being garish.

Project Team:

Designer | Sheba Lee

Marketing Manager | Fania Braaf

Project Architects | Group 4 Designs